TYPO STUDY/ "Fette Fraktur". Programs: Adobe Illustrator.
The object was to study positive and negative spaces of a given font by creating interesting compositions using only typography and shapes.
TYPO STUDY/ "Bifur".
Programs: Adobe Illustrator.
The assignment was to create a poster containing researched information regarding a font and its creator. I chose Bifur, created by A.M. Cassandre.
Before it was digitized, the font was originally made to echo the art deco style that Cassandre so famously used in his poster designs.
I created a portrait of Cassandre in the nature of art deco using a limited color palette.
TYPO STUDY/ "Design Culture Now".
Programs: Adobe Illustrator.
The assignment was to create a poster for an event called "Design Culture Now". The challenge was to fit a decent amount of copy on a single page.
We could only use typography and shapes, as well as a limited color palette.
I chose to angle the title of the poster for interest, then off set the composition with triangular background shapes in order to guide the viewer in the direction and order I want them to read the copy.
POSTER/ "Spring 2017 Dance Poster: From Roots to Wings" and *Design Contest Winner* Programs & Tools: Watercolor, Photoshop, Illustrator.
The Mercer Dance Ensemble came to us needing a poster for their performance in May 2017.
The name of the show is "From Roots to Wings". I didn't want to put roots, OR wings. That's much too obvious.
I took some advice from Chip Kidd: you either show it, or you describe it. You don't do both. With this in mind, I wanted to do something more interpretive that the viewer can decipher for themselves—so why not use "dancer hands"? After all, their hands and bodies are the things they use to tell the story. I applied this idea to the poster in the form of a watercolor.
I thought a watercolor style illustration would suit the color, mood, and grace of the performance; thankfully, I wasn't the only one who thought the same:
the ensemble has chosen my design as their official poster for their upcoming performance! Thanks guys.
POSTER/ 24"x18". Environmental Poster. Programs & Tools: Watercolor, Photoshop, Illustrator.
The objective was to create a PSA poster. I chose water pollution as my subject.
I was watching a documentary on impactful design dealing with environmental issues and was inspired by something a featured artist in the documentary said: "Traditional art has the ability to impact people on a deeper, more emotional level. So why not use it to get their attention?"
With this in mind, I already knew I wanted to do a riff off of Hokusai's famed "The Great Wave off Kanagawa". But instead of pleasantly colored blue waters,
the colors are toxic and unnatural. Instead of fisherman's boats, there are ships spewing oil into the ocean.
While the piece is nostalgic and widely recognizable, as a viewer, you know that it isn't quite right. You know that it isn't how it's supposed to be.
And that's exactly the message I wanted to deliver regarding water pollution.
POSTER/ "Spring 2016 Art Show Poster" and *Design Contest Winner* Programs & Tools: Watercolor, Photoshop, Illustrator.
The objective was to create an image relevant to an art show, without being blatantly obvious. I thought of using abstracted brush strokes and ended up painting this wave pattern. I was inspired by a previous project in which I used an oil spill texture.
As for the typography, I didn't want the type to feel as if it was just sitting on top image. I wanted it to feel as if it was a part of the work, which led me to experiment with making the words appear as though they were weaving in and out of the waves.
The end result ended up turning out great & winning the design contest, making it the official flyer for the art show. They plastered these all over the school.
MAGAZINE AD/ "Jersey Fresh". Programs & Tools: Photography, Spinach, Photoshop, Illustrator.
We had to make a Jersey Fresh ad. I attempted to reach out the the modern young adult demographic by creating simple ads reminiscent of the streetwear brand, Supreme. I did the product photography myself and really enjoy how my New Jersey spinach work came out!